Abu Dhabi: At the second day of the Global Media Congress (GMC 2024), the workshop ‘Emerging Technology in a Digital World’ led by Rawaa Aljallad provided valuable insights into the evolving art of digital content creation. Aljallad emphasised drawing creativity from everyday inspiration, encouraging participants to transform simple ideas into engaging, original content.
According to Emirates News Agency, the session guided attendees through key stages of content creation, including brainstorming, scriptwriting, video production, and editing. Aljallad shared practical strategies and modern techniques to enhance content quality and boost audience engagement, offering a clear roadmap for creating impactful media in an increasingly competitive digital landscape.
By blending actionable advice with real-world examples, the workshop highlighted the importance of innovation and adaptability in today’s fast-paced media environment. This session underscored the Global Media Congress’s commitment to fostering media e
xcellence and shaping the future of communication.