Dubai: As part of the Global Media Congress (GMC), a keynote session titled “Psychology in Media” was presented by Maqsoud Kruse, Chairperson of the National Human Rights Institution (NHRI). The session explored how psychological principles influence media production, audience behavior, perception, and societal norms, highlighting the intersection between psychology and the art of storytelling.
According to Emirates News Agency, Maqsoud Kruse provided an in-depth analysis of the creative processes behind crafting impactful stories that resonate with audiences on a global scale. He emphasized the importance of using psychological strategies to capture attention, evoke emotions, and inspire meaningful engagement. By understanding audience behavior and perception, media creators can shape narratives that not only entertain but also challenge norms, educate, and drive social change.
A key focus of the session was the role of storytelling as a tool for influencing cultural conversations and encouraging construct
ive dialogue. He shed light on how well-crafted narratives can act as catalysts for raising awareness about critical issues, fostering empathy, and inspiring action. He also highlighted the ethical responsibilities of media creators to use their influence for the betterment of society.
The session concluded by stressing the significance of integrating psychological principles into media production to create content that resonates deeply with audiences while promoting positive societal impact. It served as a call to action for media professionals to harness the power of storytelling responsibly and authentically.