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Sultan bin Ahmed Attends Media Strategies Launch Ceremony in Sharjah


Sharjah: H.H. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, attended the launch ceremony of the strategies of the media entities affiliated with the Sharjah Media Council. This comes within the framework of the project to update the strategies of the media entities to enhance integration and cooperation within a unified vision emanating from the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.



According to Emirates News Agency, His Highness the Chairman of the Sharjah Media Council delivered a speech addressing the leaders and officials of the media entities in the emirate. He emphasized the new phase in the media journey, reflecting Sharjah’s cultural identity with a future vision. He remarked on the achievements and the numbers that reflect the extent of effort and work put in by the media entities.



He highlighted the collaborative nature of the strategy development, which involved strategic partners and employees from various institutions. He underscored the importance of having a clear strategy for the development of the media sector. The strategy is seen as an enlightened vision towards the future, focusing on media excellence.



Sheikh Sultan also discussed the media challenges in the emirate, including foreseeing the future of media dealing with crises, attracting investors, diversifying income sources, integrating media institutions, and embracing media innovation and digital transformation. He stressed that strategic work is essential for achieving institutional goals and called for cooperation among leaders and teams to realize the strategy.



The ceremony at Al Jawaher Reception and Convention Centre began with the UAE national anthem. Attendees watched a video showcasing efforts in updating the strategy. Hessa Abdullah Al Hammadi, Assistant Secretary-General of the Sharjah Media Council, delivered an opening speech praising the unified efforts and vision for responsible media reflecting Emirati identity.



The project outputs included analyzing over 100 files, developing strategic objectives, benchmarks, and performance indicators. Plans for operational projects, performance indicators, and periodic reports were also discussed.



H.H. Sheikh Sultan observed workshops and activities aimed at addressing media challenges. Teams presented their initiatives and proposed projects. The ceremony was attended by several officials from media entities in Sharjah.

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